We wanted to find a unique look that would move the Chargers into a fashion space. We still wanted to be bold and powerful but not rely on sport tropes and tired ESPN-style graphics. Then we blanketed LA bus shelters because we wanted Angelenos to get to know the stars of their new team fave-to-face. Shot by Coty Tarr.

  • Client: Los Angeles Chargers
  • Project Type: Bus Shelters
  • Role: Creative Director