This film was the debut of our powerful “Fight for LA” tagline and campaign. We shot real Angelenos across the entire city. It generated a lot of debate. It inspired a lot of people. It angered a lot of people. But love it or hate it, our campaign got entire city talking about the Chargers. Just as we hoped. Shot by Brian Bennett at AllDayEveryday.


Los Angeles Times

San Diego Union Tribune


  • Project Type: Launch Video
  • Client: Los Angeles Chargers
  • Role: Creative Director