This film was the debut of our powerful “Fight for LA” tagline and campaign. We shot real Angelenos across the entire city. It generated a lot of debate. It inspired a lot of people. It angered a lot of people. But love it or hate it, our campaign got entire city talking about the Chargers. Just as we hoped. Shot by Brian Bennett at AllDayEveryday.
- Project Type: Launch Video
- Client: Los Angeles Chargers
- Role: Creative Director
Using only the choicest of ideas and fine, imported Corinthian Leather, Marc d'Avignon handcrafts each advertisement with a keen eye, sharp mind and strong reassuring hands.