This was a pitch we did at Wieden + Kennedy. We didn’t win. But I still think a focus on the value of “hard work” is a superior way to differentiate an energy drink than trying to out-extreme everyone else.
This was a pitch we did at Wieden + Kennedy. We didn’t win. But I still think a focus on the value of “hard work” is a superior way to differentiate an energy drink than trying to out-extreme everyone else.
