We were inspired by the WPA, TVA and various pro-union posters of the early 20th century. The way they spoke and were art directed was both iconic and effective. We wanted to bring some of that feeling back and in a celebration of and exhortation to hard work with a light touch of humor. It’s was somehow perfectly subtle yet still appropriately over-the-top.
- Client: Full Throttle
- Project Type: Posters
- Role: Writer
Using only the choicest of ideas and fine, imported Corinthian Leather, Marc d'Avignon handcrafts each advertisement with a keen eye, sharp mind and strong reassuring hands.