Part of a summer branding effort to expand knowledge of Toyota’s full portfolio, we turned to the spaghetti western and director Steve Rogers to tell the legend of the tough trucks that cannot be tamed. Don Swayze plays lead. If you ever have the pleasure to work him, ask him to tell you how he lost his foot base jumping. Thanks to Kevin Samuels, Chris Santo, Richard Bendetti and Carla Weaver.

  • Client: Toyota
  • Project Type: Brand Campaign
  • Role: Creative Director