We simply wanted to let people get as close as possible to what it felt like to get in the striking new Camry? How do you do that in a 2D media not know for being very interactive or dynamic? Well, you can start by making it a pop-up, adding sensors on the door handles which display the reader’s actual heartbeat on the dash and you finish it up by adding a a leather-like feel and smell to the paper. Hand assembled and containing enough electronics that the USPS refused to ship it at first because it “might resemble a bomb.”


Adage: Editor’s Pick


The Drum

  • Client: Toyota
  • Project Type: Dynamic Print
  • Role: Creative Director