We simply wanted to let people get as close as possible to what it felt like to get in the striking new Camry? How do you do that in a 2D media not know for being very interactive or dynamic? Well, you can start by making it a pop-up, adding sensors on the door handles which display the reader’s actual heartbeat on the dash and you finish it up by adding a a leather-like feel and smell to the paper. Hand assembled and containing enough electronics that the USPS refused to ship it at first because it “might resemble a bomb.”
- Client: Toyota
- Project Type: Dynamic Print
- Role: Creative Director
Using only the choicest of ideas and fine, imported Corinthian Leather, Marc d'Avignon handcrafts each advertisement with a keen eye, sharp mind and strong reassuring hands.