The Mirai is a car that runs on hydrogen to generate electricity that drives the vehicle. It’s only emission is water. The same water that can give life to a very thirsty flower. While hydrogen-powered cars are not yet common, we wanted to show, in a small yet powerful way what the future could be like. Grateful to the talented folks at Pysop who helped bring beauty and impact to this spot. Thanks to Kevin Samuels, Jay Berry and Chris Santo.


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Auto Week

  • Client: Toyota
  • Project Type: Super Bowl Commercial
  • Role: Creative Director